Legend will also become the main sponsor of the Bradford City Business Club, set to be re-launched later this year.
The Sunbridge-based full fibre broadband provider are part of the UK Government’s Digital transformation programme to ensure that homes and businesses across the UK can access ultrafast and reliable digital connectivity. No copper, just full fibre connection for the fastest speeds and zero latency.
Gary Bell, Legend CEO, said:
‘Bradford City are a natural choice of partner for us, representing the hard -working, fast-paced and resilient city that Legend was born. We’re delighted to support the club and hope our new broadband service gives Bradford the Wi-fi Boost it deserves.’
City’s commercial manager, Michael Shackleton, said:
“We are delighted to be welcoming Legend on board as the club’s newest official partner.
“As a fellow Bradford-based business, it is great to see Legend so keen to get involved with the club and offer up their fantastic services to our supporters.
“I would like to thank Gary and the team for their fantastic support and am looking forward to our affiliation.”

Image: Gary Bell, Legend CEO & Michael Shackleton, BCAFC Commercial Manager
Credit: Ethan Pickering at BCAFC Grounds/ Valley Parade